Gravity Ultra
Imagine scrolling through a TV interface where the entire universe of content unfolds before you - a vast, elegant, and instantly explorable catalog. That was the vision behind Gravity Ultra, an interface that made finding your next favorite show as engaging as watching it.
My RoleI conceived the core concept, validated it through user interviews, and led the visual and motion design. My focus was to break free from flat layouts, using 4K’s pixel density to showcase far more titles without overwhelming the viewer - while keeping navigation fluid, intuitive, and elegant. Working closely with engineering, I transformed the vision into an interactive, high-fidelity demo for IBC.ResultsThe Gravity Ultra demo was a showstopper. Executives from major video operators not only lined up to see it - they returned with colleagues. The project won the IBC Award for Best User Experience, led to four granted patents, and cemented our reputation as a thought leader in the video application space.
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