Alex Fishman

Design Leadership & UX Innovation

Hi 👋🏻 I’m Alex, a San Francisco based design leader with 15+ years of experience shaping how people watch premium video and live sports through innovative, visually compelling interface design.

SELECTED WORKGravity Ultra
Eurovision Sport
IntuiTV
nX Refresh
FIBA Basketball
OpenTV Ion
Strikecloud

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FIBA Basketball

Innovation. World Class Design. Instant access to your favorite players, teams and leagues. The modern basketball fan demands more - Personalized Content, easy access to the Game Center, a rich catalog of Live/On Demand video, and an innovative and elegant user experience. The FIBA basketball Proof of Concept mobile app showcased our vision to deliver on that promise for basketball fans across the globe.

My RoleI led a team of designers that shaped the app’s look, navigation, and motion. After internal design sign-off, I built a presentation and presented it to FIBA management.

ResultsFIBA executives loved the concept but ultimately went with a different partner for financial reasons.