OpenTV Ion
Our challenge with Ion was to build a cross platform TV user experience that satisfied both traditional and modern viewers. Traditional viewers are comfortable with channel surfing, recording content and frequently using their EPG/Grid Guide. Modern Viewers don’t record, they like and follow. They don’t care if something is live, on demand, catch up, or an app. They just want their content anytime, anywhere.
My RoleAs Creative Director, I oversaw the design strategy, vision, and execution for the Ion User Experience product. I kept my team inspired and engaged by providing strategic clarity, direction and focus while identifying and unblocking barriers to success.
ResultsIon has been successfully deployed by multiple operators such as Claro, Starhub, and Hispasat - with over 25 million worldwide viewers since 2018.
DiamondMenu - Discover
Mini GuideEPG/Grid GuideMenu - SavedMenu - LiveSearch & ExploreMedia CardShare