Alex Fishman
Design Leadership & UX Innovation
SELECTED WORKnX Media Center
Gravity Ultra
IntuiTV
Ion Signature Edition
Eurovision Sport
FIBA Basketball
Strikecloud
Sports Apps
Nexteevee
About
Contact
SELECTED WORKnX Media Center
Gravity Ultra
IntuiTV
Ion Signature Edition
Eurovision Sport
FIBA Basketball
Strikecloud
Sports Apps
Nexteevee
About
Contact
IntuiTV was a streaming television product which allowed our designers to explore the relationship between the interface and the remote control in a completely new way. Our hardware design team developed a custom e-ink remote that allowed for a 1:1 sync with the TV interface using precise swipe and drag, creating the effect of turning your TV into a big touch screen without having to stand near the screen to use it.
Staying true to our philosophy of video as the centerpiece, the starting point for the IntuiTV experience was full screen video playback.
The user could swipe in any direction to explore, or tap to access more information on the currently airing video.
We also took advantage of the remote sync to re-imagine the Program Guide for the modern viewer. While watching video, swiping up would reveal a strip of live channels so you can easily browse what’s on with minimal interruption to the currently airing show. This feature satisfied the 82% of viewers we tested who said they are primarily interested in launching the Guide to see what’s on now.
For the other 18% of viewers, we offered intuitive continuity by allowing a second swipe in the same direction, revealing the full program guide showing future airings across all channels. Both modern and traditional users were covered, and the Guide ended up actually looking cool 😎
ADDITIONAL SCREENS