Alex Fishman

Design Leadership & UX Innovation

Hi 👋🏻 I’m Alex, a San Francisco based design leader with 15+ years of experience shaping how people watch premium video and live sports through innovative, visually compelling interface design.

SELECTED WORKGravity Ultra
Eurovision Sport
IntuiTV
nX Refresh
FIBA Basketball
OpenTV Ion
Strikecloud

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Eurovision Sport
The Eurovision Sport app provides an all-in-one sports streaming platform, allowing fans to watch live sports, stream replays and catch all the content from the biggest tournaments.

My RoleFor Eurovision Sport, I directed the design team through NAGRA’s first sports streaming launch, shaping the app’s vision in partnership with the European Broadcasting Union. I pitched the concept to stakeholders, set the UX direction, and guided execution across live video, personalization, and mobile-first design.