Alex Fishman
Design Leadership & UX Innovation
SELECTED WORKGravity Ultra
nX Media Center
FIBA Basketball
IntuiTV
Ion Signature Edition
Eurovision Sport
Strikecloud
Nexteevee
About
Contact
SELECTED WORKGravity Ultra
nX Media Center
FIBA Basketball
IntuiTV
Ion Signature Edition
Eurovision Sport
Strikecloud
Nexteevee
About
Contact
Role: Creative Direction, Client Pitch
As TV evolved and the number of content choices were rapidly expanding, media guides were struggling to adequately organize and display content in meaningful ways. The Gravity Ultra user experience leveraged the latest generation video hardware to demonstrate the advantages of 4k resolution for content discovery.
PROCESS
We conducted user interviews to identify the primary pain points plaguing media browsers of the time. We learned that users could easily resolve many more content items than current designs allowed. After experimenting with multiple variants we landed on a design that removed the need for a flat layout, maximizing for vastness of catalog while maintaining intuitive navigation.
When a Stack is selected, the content is spread across the screen and zooms forward into the spotlight. Using the increased resolution of UHD/4k we are able to leverage more graphics and less text to create a more aesthetically pleasing visual design.
Selecting the ‘More Info’ button displays a Media Card with all of the available metadata for a selected piece of content. It includes the promotional artwork, video, synopsis, cast and related titles.
HERO SCREENS
VIDEO