Alex Fishman
Design Leadership & UX Innovation
SELECTED WORKnX Media Center
Gravity Ultra
IntuiTV
Ion Signature Edition
Eurovision Sport
FIBA Basketball
Strikecloud
Sports Apps
Nexteevee
About
Contact
SELECTED WORKnX Media Center
Gravity Ultra
IntuiTV
Ion Signature Edition
Eurovision Sport
FIBA Basketball
Strikecloud
Sports Apps
Nexteevee
About
Contact
The nX User Interface is different, treating video as the centerpiece of a successful user experience.
When the user invokes the UI while watching TV, top level menus are presented to the sides of the video content and employ transparency to overlay the menus unobtrusively over the video plane.
The menus progressively expand to take up more of the screen as the user navigates deeper through the system. Once the viewer has navigated multiple layers deep, their commitment to discovery clearly outweighs their interest in the current video so the interface can now occupy the entire screen.
ADDITIONAL SCREENS